Balkan Media Group has welcomed IviBet, a modern online casino and sportsbook brand, to its growing network of partners through a new collaboration with Hell Partners.
The cooperation focuses on building stronger brand visibility and player engagement through tailored media strategies and data-driven marketing solutions. By combining BMG’s experience in performance marketing with Hell Partners’ strong presence in the iGaming sector, the partnership aims to support IviBet’s continued growth and connection with a wider audience.
IviBet offers an advanced sportsbook and casino experience featuring a wide range of sports markets, live betting options, and an extensive casino portfolio that includes more than 40 slot providers and multiple live-dealer studios. Licensed under Curaçao and supporting over 50 payment systems, the brand places emphasis on user experience and accessibility across platforms.
For Balkan Media Group, the addition of IviBet represents another meaningful collaboration with a reputable operator, reinforcing its commitment to responsible marketing practices and long-term partnerships within the online entertainment industry.