Balkan Media Group (BMG) will attend SiGMA Central Europe, one of the most important international events for the iGaming, affiliate, and digital technology sectors. The summit takes place from November 3 to 6, 2025, at Fiera Roma in Italy’s capital
Representing the company on the international stage, Lazar Keskinov, CEO of Balkan Media Group, has been invited as a keynote speaker. His session, titled “Building a Healthy Affiliate Ecosystem,” will explore how sports media, live-score platforms, casino affiliates, and social channels can collaborate to create a balanced, compliant, and high-performing affiliate environment.
“It’s an honor to be invited by SiGMA to an event that continues to shape the future of our industry,” said Lazar Keskinov, CEO of Balkan Media Group. “At BMG, we’ve always believed that growth comes from collaboration — between media, operators, and technology. I’m excited to share what we’ve learned from our regional markets and how that experience translates to a wider audience.”
SiGMA Central Europe is set to welcome over 30,000 delegates, alongside more than 1,200 sponsors and exhibitors and around 500 speakers from every corner of the iGaming world. The conference will feature talks and panels covering affiliate marketing, AI, SEO, regulation, and new technology, offering plenty of opportunities to exchange ideas and meet industry peers.
For Balkan Media Group, attending SiGMA is a chance to connect with partners, discuss new projects, and stay in touch with the trends shaping the iGaming and digital media space. The company continues to grow its network of sports media brands, affiliate partnerships, and live-score platforms, staying focused on quality content and long-term collaboration.
“We’re looking forward to SiGMA Central Europe – it’s always a great opportunity to meet our partners, exchange ideas, and explore what’s next for digital media and iGaming,” added Keskinov.”