1xbet.rs, the locally licensed version of one of the world’s best-known betting brands, has entered into a cooperation with Balkan Media Group to strengthen its presence in Serbia. This partnership marks a new chapter for both companies, focused on increasing visibility in a fast-growing and competitive market.
Unlike previous brand activity limited to international domains, 1xbet.rs now operates under a Serbian license, offering legal access to sports betting and related services tailored for local users.
Balkan Media Group will support 1xbet through various channels aimed at audiences in Serbia, helping the brand communicate more effectively with local players and position itself alongside other major names in the licensed space.
This partnership highlights BMG’s role in helping trusted operators build meaningful connections with audiences across the region — and underscores 1xbet.rs’s commitment to the Serbian market through local alliances and long-term investment.