bet365, one of the world’s most respected names in online sports betting, has officially entered the Serbian market, now available to users via the local domain bet365.rs. This launch marks an important milestone for regulated online betting in Serbia, giving local users access to a trusted global platform known for its wide selection of sports, in-play betting, and responsible gambling features.
Following this launch, Balkan Media Group has partnered with bet365.rs to support its entry into the market. The cooperation brings together two established names in their respective fields, with a shared focus on delivering relevant, transparent, and high-quality experiences for sports and betting audiences in Serbia.
This partnership strengthens BMG’s position as a key media partner for licensed operators in the region, and underlines bet365’s commitment to operating with trusted local allies in newly regulated markets.